What is your company all about?
Prime Minister of India, Sh. Narendra Modi Ji, launched the ‘Make in India’ program to place India on the world map as a manufacturing hub and give global recognition to the Indian economy. As a result of this, manufacturing has emerged as one of the high growth sectors in India. The manufacturing sector of India has the potential to reach US$ 1 trillion by 2025. With the launch of ‘Atma Nirbhar Bharat’, there is a pool of customers who are looking for specifically Made in Indian quality products.
At the same time, all Indian manufacturers do need a platform to showcase their products to the world & reach the consumers globally. Inspired by the idea, KhareedoIndian.com came into existence. Founded by an IIT & ISB Alumni with his old school mate, the vision is clear & is to promote INDIAN made products in every department or category. Kharidoindian.com would not only help boost the Indian economy but also would contribute to the government aim of creating 100 million new jobs in the sector by 2022.
When did you start?
Khareedo Indian was started in the Year 2020.
How did you start?
There are thousands of Indian manufacturers with quality products but they don’t get their dues to unfair branding distribution and other supply chain advantages that foreign brands have. These Indian products have a great quality over other foreign products but what they lack is the visibility at global platforms & that’s how KhareedoIndian.com was set in motion. KhareedoIndian has a mission of providing all SMB’s to showcase their products on our platform & reach local and global customer pools.
Somebody said that “When people use your brand name as a verb, that is remarkable’’, which is what happened with Shree Surbhi, ELITA, HERMS & PRIDE. These 4 brands have emerged as one of the only brands delivering excellent quality products. Shree Surbhi deals in Indian Desi Breed Cow products, ELITA in advanced Household cleaning products, HERMS in 100 % natural groceries & PRIDE in fashion category. All these Indian brands have made us confident about launching a platform for only Made in Indian products which thousands of other Indian brands can use and make their presence felt globally.
Who were the people involved with you when you started this?
Khareedo Indian was given the shape by two young individuals, both of them being Engineers in Mechanical & Computers disciplines.
What have been your milestones till date?
Khareedo Indian has been able to bring all 4 big brands mentioned above on its ecommerce platform. These 4 brands have a combined visibility among 14K+ customers. KhareedoIndian plans to launch the platform with this user base to start with.
What have been your challenges & how did you overcome them?
The major challenge was off course to find a good domain name for the website so that people could connect with our idea & emotion behind it. After the brand name was decided, another challenge was to get started & do an initial setup within a limited budget & still deliver what we had aimed for. Hiring interns from Tier 1 colleges & professionals having a good amount of experience took a lot of time but fortunately, platform like internshala.com made it easy for us & the hiring process was done smoothly.
What is your philosophy in life?
“Don’t wait for the right moment to start, start and make each moment right.”
What is your business model?
KhareedoIndian.com is an e-commerce B2C marketplace with key value proposition around selling only Made in Indian products. All the raw materials used in the manufacturing of these products throughout the lifecycle would be of Indian origin only. Currently, we are catering our customers in 4 key categories i.e. Grocery, Fashion, Health & Personal care & Home care. We have a seller onboarding program to connect key manufacturers with the customer base specifically looking for quality Made in Indian products. KhareedoIndian will support delivery by collaborating with major third party shipment companies. Platform also supports multi-mode payment plans including COD, Cards and wallet payment.
Where do you see yourself 5 years down the line?
5 years down the line, Khareedo Indian aims to be a major contributor in achieving aims for the Government of India as it’s entire focus is to encourage Indian manufacturing sector & bringing all Unique & quality products to one platform globally. The aim of One India can never be fulfilled if we do not support Indian talent, skills & their hard work. Khareedo Indian would be a one stop e-shop for anybody across the world looking to sell or buy only Indian made products.